How Will Sony's Google TV Effort Fare: DisplaySearch
As Sony introduced its new line of Internet capable LCD TVs powered by Google, DisplaySearch's Director of North American TV Research, Paul Gagnon, took the opportunity to compare this effort with past iterations of internet TV.
In 1996, Sony was also involved in WebTV, a company that shortly after was purchased by Microsoft, and rebranded as MSN TV. Microsoft eventually shifted its focus to developing the Xbox 360 gaming system, and WebTV faded away.
However, acording to Gagnon, there are several key differences that will prevent the Sony and Google partnership from ending the same way as WebTV. For one, internet access is much more capable than it was in 1996, and consumers are used to using different platforms and devices to access the internet. Another large advantage is the emergance of an entire industry based on the development of applications, that can add to the value of a product long after it has been manufactured.