Survey: PNDs May Be Doomed
Will standalone personal navigation devices be a thing of the past, supplanted by GPS-enabled smart phones? A survey released this week by iSuppli Corp. predicts that smart phones will surpass PND devices within five years.
According to the survey, there will be 114 million PNDs in use globally by the end of this year, compared to 57.8 million smart phones. However, the gap will close in the coming years, until 2014, when iSuppli predicts nav-enabled smart phones will pass 300 million by 2014, which will be double the amount of standalone PNDs at the time.
“Previously, smart phones were not seen as a threat to the dominance of PNDs due to mobile handsets’ poor battery life, unclear pricing structures and inferior interface,” iSuppli's global Location-Based Service (LBS) analyst, Danny Kim, said as part of the announcement. “However, as smart-phone design moves forward, many of these issues have been or will be resolved, leading to increased market share for navigation applications on smart phones.”