Willingness to Share
A polarity that has never ceased to amaze over my seven years at Dealerscope is the difference between dealers that are willing to talk about their businesses and dealers that just about refuse to speak with some kid from the media.
It happens all the time. I, or one of my staff, call a dealer to get a quote or interview him or her about the business, and the answer we get is a polite (or sometimes, not), “No thank you. I am not interested in sharing my business ideas with my competitors.” Fair enough, we are a trade magazine that writes to dealers, so it is highly possible that their competitors are readers, as well.
But is it really a bad thing? Is sharing information really going to bury you? If you pick up most CE trade magazines, you’ll notice that some of the most successful dealers are also often the most vocal in the media. What does that tell you? I’m not saying that dealers who agree to do interviews will achieve success more than others (Fry’s Electronics just about never grants interviews), but it can’t exactly hurt.