Wireless Devices Deserve Wireless Speakers

No one wants to be tied down when they’re using a smart phone or tablet, even when they’re playing music on it. But there’s no reason for your customers to worry, thanks to a growing roster of wireless speakers on the market that will help them cut the cables.

Ranging from low-end $30 portable speakers to $800 designs, there’s a model to suit nearly every type of shopper. Less expensive models are generally aimed at listeners who don’t want to use headphones and simply want a little more volume out of their iPads or mobile phones. But for those who want better sound, wireless models in the $200 to $500 range represent the sweet spot in sales. There are portable models for travelers, sleek tabletop models for the living room, and multifunction models aimed at computer users.

Unfortunately, there is no de facto wireless standard yet for speakers. Sales associates need to be able to explain the differences between Bluetooth, AirPlay and other wireless options. There are least four different ways to make the wireless connection: