WiSA Names Scott Taylor Vice President of Marketing
WiSA LLC, WiSA, the (Wireless Speaker and Audio) Association, an industry group comprised of over 30 leading brands including founding member Summit Wireless Technologies, today named Scott Taylor vice president of marketing.
Taylor will support the Association’s rapidly expanding ecosystem that includes furthering its footprint in the retail marketplace. He will work closely with WiSA members across the audio, TV and gaming categories to educate consumers, retailers and partners about the association’s mission to make immersive, uncompressed, wireless audio a standard in every home. He will also be integral in ensuring the success of WiSA's partner launches in 2019, while helping WiSA take its place alongside other international standards like HDMI, Bluetooth® and others.
“It’s an exciting time for the Association as we gear up to help our members launch a broad range of innovative products in the coming months and throughout 2019, which will continue to strengthen our position as the standard for wireless, high-definition, multi-channel audio,” said Tony Ostrom, president of WiSA. “To drive success, we are increasing our team with top-tier talent. Scott’s proven track record of executing integrated strategic marketing campaigns in related industries will lend invaluable proficiency as our Association and network prepare to execute a large global movement at the retail level in support of wireless audio.”