The Wait Is Over
As prices fall and the selection of second-generation high-definition DVD players improve, it’s time for retailers to begin including them as part of a full home entertainment solution. That should not be too difficult, given the superior image they add to any A/V package.
The best way to sell a high-definition player is to simply demonstrate the amazing picture quality and communicate why it can’t be achieved through any other device. It’s also important that salespeople explain the features and benefits of the various players to help customers choose the right one and, with the proper positioning, a 1080p TV to go along with it.
To begin the sale of HD DVD and Blu-ray players, describe how the discs hold up to six times the information of a standard DVD. That capacity not only means better quality audio and video, but the discs include more features that allow viewer interaction. General benefits include the ability to access pop-up menus without having to stop the movie, navigate scenes, change the audio to listen to commentary or to switch surround formats, and change angles.