With Super Bowl Set, is It TV Time?
When the New England Patriots and New York Giants won their respective conference championship games on Sunday, it set up the matchup for Super Bowl XLII, which is scheduled to be played Sunday, Feb. 3, in Glendale, Ariz.
The Super Bowl is usually the highest-rated television broadcast of the year in North America, and with the Patriots attempting to finish off the first perfect, 19-0 season in NFL history, this year’s edition is expected to catch even more eyeballs than usual. So with fans nationwide hosting and attending Super Bowl parties in two weeks, the rest of January may see a surge in purchases of new HDTVs. According to a local TV report out of Wisconsin, this is a well-established phenomenon.
Samsung is the official HDTV of the National Football League, but numerous other makers of the technology, from Sony to Texas Instruments, have a major advertising presence on NFL broadcasts. In the October issue of Dealerscope, Audrey Gray looked at how retailers are using the Super Bowl and other football games to drive sales. And, Circuit City, last week, said they will guarantee delivery and installation in time for the Super Bowl for any TV purchased by Jan. 30.