Superior Sales: The Worst Bad Business Assumption
Have you purchased an item or service in the past month that you were perfectly satisfied with?Were you perfectly satisfied with the business you made the purchase from? You probably were.
Now answer this question. How many of your friends, family and associates have you referred to the businesses that you bought from?Most of us will answer “none” or “not many. ” That doesn’t make us bad people. We don’t have the time to go around referring businesses to our friends, family and associates. We don’t think about doing it. The outcome, contrary to popular belief, is that consumers who are very satisfied with products and services are not referring the business they bought them from to others.
Instead of relying on word of mouth, try something called referral marketing. In order to make it work, though, you have to be aggressive. That means all you have to do is ask for it.