Superior Sales: The Worst Bad Business Assumption
Don’t forget to thank the referring satisfied customer. If they gave you referrals once they will give you referrals again. But it works only if you continue your relationship with them. Of course you have already sent them a thank you note. (Make it a true thank you note. Just thank them. Never use it as a solicitation. ) Stay at the forefront of their mind by continuing to provide them with information and items that will help them in their business or personal live.
Don’t assume your customers will refer you to others. They don’t without being aggressively asked to.
Bob Janet of Sales Growth Now is a trainer, speaker and author with more than 40 years of experience. He can be reached at 800-286-1203 or at Bob@BobJanet. com. For more information, go to www. bobjanet. com.