Worldwide Distribution for Lensbabies
Another reason is that consumers often have a general budget in mind for planned purchases and aren’t prepared to spend an extra 15 percent on accessories, the average ratio of accessory to CE purchase, CEA reports. Consumers usually break up large purchases into smaller pieces to spread the cost over a longer period.
Manufacturers that offer retailers new and interesting POP materials are helping out in this area a well ands Lensbabies has added a quick and informative in-store digital frame slideshow for their product line as well. Shipped on an SD card, the presentation walks the user through the benefits and fun in using the Lensbabies’ product line. A photobook that pictures the results possible for consumers when using the lenses is also part of the in-store POP package.
For a full list of Lensbabies’ international distributors check out www.lensbabies.com