On the surface it might seem like an odd couple kind of pairing, but if you understand what the Wireless Speaker and Audio Association (WiSA) is trying to do, this is really a match made in heaven.
This week, the industry group announced that it has added video game brand Xbox to its membership ranks. To date, the WiSA membership ranks have been primarily been filled by audio companies like Klipsch, various Harman brands, Polk Audio, Pioneer, and more. And that makes perfect sense because WiSA is an organization with the stated mission of bringing high-res, wireless, multichannel audio products into the home theater market.
So, what then is the allure of a video game company?