XM to Launch Election-Coverage-Only Radio Station
XM Satellite Radio announced Monday that they would be launching a station dedicated solely to coverage of the 2008 presidential election. According to XM, this is the first time a national radio station has exclusively committed to coverage of a single presidential election. The channel will air without commercials and will be “free-to-air,” meaning that no XM subscription will be required. Anyone with an XM receiver will be able to listen to the station, which will air coverage 24/7.
C-SPAN and CNN have collaborated with XM on the creation of the channel, which will be called “POTUS ‘08,” borrowing the secret service designation for the President Of The United States. Debates, news, polls, interviews, fundraising updates and call-in shows will all factor into the coverage. Presidential candidates will be provided with free airtime, while bloggers and podcasters will be recruited to provide original content.
XM CEO Hugh Panero declared, “This channel is a unique public service opportunity to provide our listeners with a commercial-free and politically neutral destination that is focused solely on this important presidential election.”
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