To be completely frank, there’s historically been almost no reason to be excited about Sony’s Xperia line of smartphones. The consumer electronics brand has used IFA in the past to introduce to the world their latest flagship device, and 2018 was no different. Except this year, the narrative around the Xperia line is going to completely change.
Bottom line: The XZ3 is Sony’s best looking smartphone to date. And there's no other phone in Sony's lineup that can come close to competing with it.
Truthfully, that’s not saying much because the Xperia line has a history of being blocky, rigid, and downright ugly. Sony phones, historically, have been a bit tired and boring, which explains why the company has been outside of the top 10 smartphone vendors by market share for the past few years.