Yamaha Merges Subsidiaries
Yamaha announced Thursday that it will merge the sales and marketing operations of the U.S. subsidiaries for its A/V and musical-instrument sides. The change will go into effect April 1.
The A/V side, known as Yamaha Electronics Corporation, USA (YEC), will merge into the Yamaha Corporation of America (YCA).
The goals of the merger, the company said in a statement, include "realizing maximum synergies, increasing management efficiency, principally in administrative business processes, and implementing closely coordinated sales and marketing of musical instruments and A/V products."