Year in CE
jWIN made a large expansion into the iPod accessories category with the launch of a completely new brand, iLuv.
According to senior vice president Bob Fisher, iLuv is essentially being run as a separate company. Currently, the iLuv catalog contains 18 SKUs from iPod compatible portable speakers, to large home systems and even rechargeable add-on batteries. iLuv products carry the "Made for iPod" logo to signify that they're officially sanctioned by Apple via a licensing procedure that assures that the product will work with all iPods (some products will come with cradle adapters). iLuv's proposition to dealers is a one-stop-source for all iPod accessories, backed up with the Apple approval. "We've opened new channels with this," said Fisher. "People have come to us because we have an in-depth line." The industrial design, all complementing the iPod look, was done by jWIN's design team in the company's Port Washington, New York, headquarters.