Year in CE
Luke Ouyang, director of consumer electronics in the U.S., noted that monitor growth on the IT side of the business has been flat, so the company decided to focus on consumer electronics. The company plans to offer products with "mainstream, affordable solutions," tapping into the entry- and mid- levels of the flat panel market. Ouyang said they're targeting large retailers and discount stores, such as Wal-Mart and Costco, but not necessarily the national CE chains. He said that buying groups and regional chains would also be a good fit, as well as e-commerce.
When asked how AOC compares to the to the many other entry-level flat panel brands currently on the market, Ouyang said that most of those are sales and marketing companies, not manufacturers like AOC/EPI. He added that because of the company's experience in the OEM business, they can offer dealers competitive pricing, on-time delivery and a lot of experience in logistics.
AOC doesn't manufacture it's own panels—those are purchased from "every major panel maker," according to Ouyang. He said the acquisition of Philips' monitor business gives the company an advantage in sourcing ICs from Philips' semiconductor division, allowing them faster integration into their products.