You Can Now Order North Focals Through an App
North, the company behind the Focals smart glasses, is about to make their flagship product a heck of a lot easier to purchase. The company announced today a way for consumer to order the glasses online via the new Focals Showroom app. Currently, consumers would have to either visit one of North’s two permanent showrooms—located in Brooklyn and Toronto—or wait for the mobile Focals showroom tour to hit their hometown.
The only hitch: You’ll need to have (or borrow) an iPhone X or later with Apple’s FaceID system.
Through the app, North will take detailed measurements of the customer, which can be used to make prescription or non-prescription Focals. From there, North will build the glasses and ship them directly to the customer. In the packaging, the customer will receive their product along with detailed instructions for setting them up and making the final fitting adjustments—which previously required a return trip to a North showroom.
In developing the app, North partnered with San Francisco-based startup Standard Cyborg for the facial measurements and virtual try-on experience.
“Our Flagship and Pop-up Showrooms have been a great opportunity to engage directly with and learn from our earliest customers, but we recognize our limited footprint represents a major barrier to customers outside of those locations,” said Stephen Lake, CEO and co-founder of North. “Today’s announcement unlocks online access for Focals. With this release, we’ll bring everyday smart glasses to customers across the U.S. and Canada.”
As for those flagship showrooms and the pop up locations, North said it plans to continue operating them and will look to make investments in the experience. For sure, they will continue to serve as the only way to get a real in-person demo of Focals prior to purchasing the smart glasses.
Previously, we detailed that in-store experience, which was impressive. But it certainly limited the availability of Focals to local residents and anyone who might be staying in the Brooklyn or Toronto area for an extended period of time. The move to an app-based purchasing platform certainly extends their potential customer base a great deal.
Related story: I Went Through the North Focals Fitting Process