The Social Network: A Year of Hope
You did it; the holidays are over! Even though the massive lines, the confused and angry customers and the overplayed holiday tunes may be gone for another year, holiday returns have already started coming in. I hope everyone has built a strong social foundation by now, one that will handle returns and exchanges better than your old system.
While you're watching your tweet keywords and Facebook fan comments build up, pay attention to your customers' thoughts on the gifts they received or bought during the holidays. I guarantee they will be talking about them.
If you find a certain comment written by a customer regarding your company, take the time to contact them and ask how you can make their experience more enjoyable. They will be taken aback, shocked and, from that moment on, completely loyal.