Distributor Round Table

Petra Industries

Tate Morgan, President

This April, we will host our 12 th Annual Petra Car Audio eXpo. At this event, we invite our mobile audio/video vendor partners to exhibit and demonstrate their latest product introductions to our dealer base invited from a five-state area. Bringing these groups together is truly the core of our business model. We also host numerous vendor partner trainings year round, which assures that our sales, customer service and marketing teams always have the most current product information in order to better serve our dealer base in all of our product categories.

In addition, our attendance at shows like CES, CAMEX, CEDIA EXPO and CTIA help solidify relationships with new and existing dealers and vendors while fulfilling our commitment to seek out the most innovative new items and brands in every consumer electronics and accessory category.

The PowerHouse Alliance

Dennis Holzer, Executive

Director

Our methods of product distribution continue to evolve and change. To be effective and of most value to our dealers, on an ongoing basis, we offer our dealers opportunities to view new vendors and products, training on the use of the products, loaners, as well as the techniques for product installation. These offerings are made through our on-location monthly trainings, self-shopping style warehouses, counter days, evening product introduction events/shows, and lastly, through our infield salesmen.

At our locations, throughout most of the country, we already have a schedule for the remainder of the year for each of the above and what our new product offerings will be and when. In addition, as conversion continues across many categories, including TV, IT, security and more, it is critical for our dealers to stay up to date and understand the opportunities available to them and new offerings for their customers. Lastly, at all of our events, regardless of the type, we offer special dealer buying incentives and personal purchase opportunities.