12 Volt: Groupon & Its Imitators
However, all is not lost. Cassidy notes, "Groupon got the name of Alarms Etc. out there for mere pennies for me. Do you know the kind of money I would have to spend for radio or print advertising to reach that many eyeballs? The exposure is huge."
One can just hope that the company's name will stick in the consumer's mind long after the promo is complete. I love it when the hard working guys in our industry can find the positives. For a multi-billion dollar company that Cassidy notes "is structured, seemingly, to fly by the seat of their pants," providing the ability to leverage the exposure they offer is extraordinary. Sure is cheaper than sending a postcard to everyone in Lakeland, Fla.!
Alarms Etc. has learned how to use Groupon to its advantage, helping to get its name out there for all of its services.