CE Spending For 18-35 Year Olds High, Mobile App Usage Low
Despite the rapidly increasing use of handheld mobile devices throughout the United States, higher-end applications remain vastly under-used by the country’s consumers, according to results of a recent Accenture survey.
The survey found that 88 percent of U.S. consumers said they never use their mobile phones or other mobile devices to watch videos; 84 percent said they never use their mobile phones or mobile devices to send email; and 79 percent said they never employ them to play “games on the go.”
The purpose of the survey, which divided the more than 5,000 adult respondents into three age groups (18 to 34, 35 to 54, and 55 and older), was to identify and quantify spending patterns and usage involving more than a dozen consumer electronics devices and applications, including cell phones, personal computers, TVs and the Internet.
The survey also revealed that 38 percent of all respondents spent less than $500 to buy consumer electronics products during the previous year.