CE Spending For 18-35 Year Olds High, Mobile App Usage Low
“These survey results point to important missed business opportunities in the mobile handset and social networking arenas,” said Kumu Puri, a senior executive with Accenture’s Electronics & High Tech practice.
“Clearly, many consumers are not widely embracing higher end cell phone applications. And the vast majority of older Americans, in particular, are not inspired by the social networking phenomenon.
“To capitalize on these market realities, consumer technology companies need to customize their ease-of-use and design differentiation for the different age groups,” Puri added. “This begins with envisioning a specific consumer’s experience and delivering that through hardware, software and services that are more compelling and enjoyable.”