ZAGG Inc Announces Acquisition of BRAVEN Audio
In a statement published this week, ZAGG Inc. announced that is has acquired the BRAVEN brand from Incipio Group. ZAGG, a leading accessories and mobile technologies brand, adds to its portfolio a brand in BRAVEN that produces Bluetooth audio products geared towards the “outdoor adventurer and modern audio enthusiast.”
In addition to BRAVEN’s audio products, ZAGG said it plans to leverage its “focus and prowess” in product, brand, distribution, and operational excellence. For its part, BRAVEN brings to the take its product and intellectual property portfolio, its engineering team, product design team, and a strong brand in complementary categories to what ZAGG already dabbles in. The company said it plans to leverage its broad retail presence, global distribution channels, and supply chain in order to help BRAVEN increase its sales and profitability.
“As a leading mobile lifestyle company, today’s announcement marks an important milestone for our company,” Chris Ahern, CEO of ZAGG, said in the statement. “BRAVEN is a category creator and leader in technology, and expands our house of brands into new segments of the large and growing audio category while leveraging our global distribution to rapidly scale the company. Together, we look forward to continuing the BRAVEN brand heritage of developing intelligently designed products with cutting-edge innovation and craftsmanship that will thrill even the most demanding outdoor adventurers and audio enthusiasts.”