Zenith To Offer LG Plasma, LCD
Dealers of high-end flat-panel displays will soon have a new brand to choose from: LG. Zenith announced recently the plan to launch LG as its premium brand for plasma and LCD displays and high definition set-top-boxes. Beginning in the second half of 2003, LG-branded video products will be available to selected high-end retailers as well as commercial customers, including those in lodging, education, health care, industrial and custom-installation channels. Zenith President and CEO T.J. Lee said that Zenith-branded products will continue to be marketed in parallel, "providing expanded business opportunities for Zenith distribution channels."
The LG-brand products will include "additional features and capabilities to create new opportunities for selected partners," according to a letter Zenith sent out to its dealers. Zenith expects the new digital video products to benefit from the marketing and promotion of other current LG products, including mobile phones and appliances.
Zenith has been a wholly owned subsidiary of LG Electronics, a Korean company, since 1999.