Zip Express Targets Ex-Firedog Customers
With the demise of Circuit City, other retailers have begun jockeying for position to move into markets vacated by the nation's second-largest CE retailer. Zip Express Installation is planning to pick up some of the slack left by the company's firedog divison.
The company has launched a special offer aimed at former firedog customers. Those logging on to Zip's Web site (www.zipinstallation.com) using the special code "FIREDOG" are entitled to a 15 percent discount from their purchase of Zip services.
“Circuit City’s bankruptcy and subsequent liquidation means that the company’s Firedog service will cease to fulfill existing appointments and thousands of consumers will be searching for solutions only days before the biggest football game and television event of the year,” Zip's president and CEO, Chris Mauzy, said as part of the announcement.