Zip Express Launches DTV Program
Zip Express Installation this week announced the launch of a special promotion to prepare customers for the new DTV transition date of June 12.
The company is offering a variety of packages, including a "full DTV conversion experience," including a box and professional installations services, for $199. Also offered are two advanced packages, which include the above plus a Logitech Harmony universal remote control (these packages are $299 with one converter box and $349 with two.)
"The DTV transition has created an enormous amount of consumer confusion," the company's CMO, Hope Frank, said as part of the announcement. "The date change from February 17 to June 12 will help, yet some broadcasters will be switching from analog to digital in February, far before the new June deadline. This situation will leave as many as an estimated 7 million Americans totally unprepared when their TV screens go blank. We want public entities and consumers nationwide to know that we are able to have them up and DTV ready within 24 hours of a scheduled request."