Angela Swenson

Angela Swenson
Alphabet Soup: Targeting Gen X, Y and Z at Retail

As the product needs and social norms of five generations of shoppers collide, it’s a good idea for CE retailers to evaluate how they’re addressing the changing retail landscape. Today, people of different ages and degrees of tech savvyness are shopping together, and there isn’t one set way of meeting their needs.

Alphabet Soup: Targeting Gen X, Y and Z at Retail

As the product needs and social norms of five generations of shoppers collide, it’s a good idea to evaluate how you’re addressing the changing retail landscape. Today, people of different ages and degrees of tech savvyness are shopping together, and there isn’t one set way of meeting their needs.

As interest and adoption of technology and related consumer electronics (CE) accessories continues to grow, today’s retailers have a new challenge when it comes to capitalizing on this market: targeting a wide range of individuals at point of sale. Point of purchase displays are a great way for retailers to stay relevant and meet the evolving social and product needs of Generations X, Y and Z, as well as the Baby Boomer and Silent Generations.