Barbara Gonzalez

Barbara Gonzalez
Making the Match

New innovations to improve picture quality have been incorporated into video components and TVs at a lightning fast pace. The goal is the most lifelike video experience possible.

How to Enroll in the Converter Box Program

In less than a year, the DTV transition will take place. Consumers who still receive signals over the airwaves will be able to get up to two $40 coupons to offset the purchase price of an approved DTV converter box, which will retail for about $60 a box. But just because a retailer sells converter boxes does not guarantee it can receive proceeds from the coupons. Participation in the program is not automatic for retailers; they must go through the steps to “self certify.” Retailers must apply by March 31, 2008. There are several steps to complete before filling out the online application, so

How to Enroll In the DTV Converter Box Program

In less than a year, the DTV transition will take place. Consumers who still receive signals over the airwaves will be able to get up to two $40 coupons to offset the purchase price of an approved DTV converter box, which will retail for about $60 a box. But just because a retailer sells converter boxes does not guarantee it can receive proceeds from the coupons. Participation in the program is not automatic for retailers; they must go through the steps to “self certify.” Retailers must apply by March 31, 2008. There are several steps to complete before filling out the online

Sound Advice

You know the scenario: A customer comes in looking for a “home theater.” But what they really mean is they’re shopping for a big-screen TV. It’s up to the sales associate to educate the customer that quality surround sound is as much a part of the “home theater” as a big-screen TV. With falling TV prices it’s more important than ever to raise your profit margin by attaching audio components. Knowing how to upsell to high-end separates will add even more to your bottom line. While sales associates will want to explain a system’s basics and simplify specifications, the best way to

Gaming Consoles Offer More Than Meets the Eye

The holidays are upon us and video game consoles are sure to be popular gifts for the kids. The consoles aren’t cheap, so it makes a whole lot of sense to demonstrate the full functionality of all the systems to customers who show interest. For starters, the new generation of game consoles can be networked with Media Center PCs, access the Internet, and play high-definition discs or downloaded movies that can be viewed on a home theater. Sony’s Playstation3, Microsoft’s Xbox360 and Nintendo’s Wii are multi-media multi-taskers. Having a clear understanding of their features helps close the initial sale and can lead to

Talking to the Customer

As retailers, you look for ways to offer better customer service, reinforce upselling, improve accessory attachments and reduce returns. Those who have seen my new book, “Home Theater Made Simple,” an easy-to-read guide for the average customer, believe it is a great tool to increase sales and lessen confusion—the most common reason for returns. Covering all aspects of home theater, the book was developed in collaboration with Monster Cable, which is distributing the book in time for the holidays. There are over 400 illustrations, product photos and cartoons to help the reader relate to the information. Short explanations guide the consumer to