Bill Ennis

Bill Ennis
Accessories Drive Profit (and Profit is not a Dirty Word)

It has been fascinating to witness the evolution of the technology and accessories industry over the last three decades. This symbiotic relationship is key for retailers, distributors and custom install providers, with accessories delivering the profit for the high-technology products that drive the consumer electronics (CE) industry. From smartphones and digital cameras to DVDs and 4K Ultra HD TVs, the advent of accessories as a major part of the profit picture is indisputable.

Improve Sales with Better Access(ories)

The consumer electronics industry is driven by exploration, innovation and differentiation. We’ve witnessed many examples in recent history and have approached a new age where technology is part of mainstream America. It’s time to address how the evolving industry is changing the retail landscape, how access to the right options at the right place can increase sales and customer satisfaction, and how failure to do so might result in missed opportunities.