Colleen Lerro

Colleen Lerro
Consumers Confident With Bundles

How do you market accessories? Do you include them with products in bundles or try and sell them separately as add-ons? A recent Consumer Electronics Association study, "Consumer Perceptions and Expectations of CE Accessories," sheds some light on what consumers are looking for.

Accessories Take On New Definitions

If companies fail to innovate today, they're left behind tomorrow. By constantly delivering innovative technologies and products to a wide variety of consumers, the CE industry has fared better than many others over the last few years

Upselling, Cross-Selling and Bundling

Accessories are powerful tools for retailers, generating higher margins than the sale of most core products. They provide the perfect opportunity for a retailer to upsell, cross sell and bundle. That’s because consumers are constantly looking for the coolest and sexiest product to show off on the block, in the schoolyard, in the dorm, at the gym or in the office. They constantly want to improve their current products and personalize them. More often than not, accessories offer the solution.

Accessories Provide Summer Sizzle

Nestled between graduation and back to school is the summer travel and vacation season for millions of Americans. More customers will be coming to your store for CE solutions to use on a trip, a week at the beach or a long weekend at home. As a retailer, it is the perfect time to promote accessories that will enhance your margins, as well as your customers’ vacations. Adding $8.3 billion to the industry’s bottom line in 2007, accessories are a key component within consumer electronics. It’s easy to see why: these “attachment” sales provide consumers a richer experience from their CE devices and