Courtney Manlove

Courtney Manlove
The CE Yearbook Valedictorians

We live in a world of satellites and cell phones, 3D and HD, Hi-Fi and Wi-Fi, BBM Me or Text Me, I’m a Mac or I’m a PC, Tweet Me or Write on My Wall. What happened to 8-tracks and VCR’s, the Motorola clamshell?

College Grads Have Much to Offer

Consumer electronics retailers can attract college students given the state of the economy and job market. These young adults can provide your company with valuable insights into current trends and issues.

The Do's and Don'ts of Social Networking

* Be fully engaged with the development and operation of your Facebook and Twitter initiatives. Update your content all of the time!

* Customer Service 101: This is the same concept as when someone walks in to your store.  Do you allow your employees to let the customer look around without being greeted? It's the same thing with social networks. That consumer is going to your page because they are interested in some way.  If they write something on your wall, Tweet you, or comment on an image, it is your responsibility to promptly communicate in return.  You also need to give updates and Tweets as soon as anything new happens.  This allows your page to feed through users homepages more often and will entice them to visit your site.

* Involve interactive media to create a more exciting page.

* Take advantage of the new applications for Facebook Pages. Add tabs for YouTube videos (you control the links) that relate to your company. Put your most recent ads on your homepage. Include image landing page links that allow your fans to get to your e-commerce site quickly for easy conversions. Bling wins. Add some to your social network initiative.

* Join groups and events. Follow people and businesses that fit your core structure

Exploring New Markets in Retail

Everyone wants to create exciting and profitable marketing campaigns. The trick, of course, is how to do it. The easiest way to start is to research the industry you want to enter or expand your presence in. Remember, this isn’t a game of hit and run. Your marketing strategy and execution must be immersive. You need to eat, sleep and breathe like your demographic in order to understand their buying habits.

This approach becomes more important to vendors as they try to expand sales beyond their core markets. Consumer electronics are now such a huge part of individuals’ everyday lives that vendors are leaving money on the table if they don’t attempt to reach new markets where it makes sense.

I always talk about getting on your Facebook and Twitter page to ask for feedback from your followers. You can do the same thing if you want to expand into another area. Ask your fans if they could use your product while they’re skiing, hiking, going to class, etc. You may find that the thought hadn’t even crossed their minds. Use your loyal followers to help you formulate positive goals for your marketing campaign. If they are following you, they are invested in you in some way and probably want you to succeed.

A Monster Plan
Over the last couple of months, I have been working with Monster Cable to see if their Beats by Dr. Dre headphones fit within the lifestyle sports and activities markets. I became interested in Monster at CES when I noticed how aggressive the company was in its approach to marketing and merchandising. So I thought it was a bit strange that younger demographics in certain areas weren’t aware of such a premier brand. You can learn a lot about marketing from Monster by going to its Facebook page for their Beats by Dr. Dre.

A Year of Hope

You did it; the holidays are over! Even though the massive lines, the confused and angry customers and the overplayed holiday tunes may be gone for another year, holiday returns have already started coming in. I hope everyone has built a strong social foundation by now, one that will handle returns and exchanges better than…

Embrace the Chaos

The holiday shopping season has begun and many businesses are wondering what sales will be like in this type of economy. Although CE sales haven't completely flatlined, they have been soft.

Beating the Recession
 on a Social Level

As the economy begins its slow rebound from the brink, it's time to make sure your customer service is at its optimum. That high quality of service will go a long way in retaining precious customers during the holiday season and beyond. It's extremely important now to put your main focus on customers. Don't get…

Back to School, Back to Selling

Back to school is one of the year's biggest shopping seasons, and it's one that retailers and vendors don't want to miss out on.

Riding Above the Recession

Before I left for the recent Retail Vision conference in Boca Raton, Fla., I was told that to make the most of trade shows, you must set some very specific plans and goals

The Right Team Makes the Right Campaign

When thinking of and creating new marketing campaigns aimed at young consumers, one of the most important things to remember is that it's almost impossible to capture our long-term interest with just one campaign plan.

Reaching New Consumers With the Right Campaign

The economy is tough, but creating a marketing campaign aimed at young consumers doesn't have to be. Here are a few tips to help you get the most out what you put into the creation of the campaign and, perhaps more important, what you get out of it: