Devendra Mishra | Chairman Ce Supply Chain

Devendra Mishra | Chairman Ce Supply Chain
VMI Could Help Retailers

When the entertainment industry launched direct-to-store delivery of DVDs more than 10 years ago, the category’s overall success was rooted in the collaboration between the retailer providing point-of-sale information and the studio turning that data into actionable market intelligence and taking control of the process. For the first time in retail management history, the roles of the players in the supply chain had been rearranged. The role of monitoring product on the shelves was passed from the retailers to the suppliers— wholesalers, manufacturers, distributors—who now had to manage their own product and decide when to replenish the retail shelves. The result was significant reduction