Dick Mccarthy

Dick Mccarthy
Don't Ditch the Niche

[...] with economic conditions being what they are, retailers would be wise to encourage accessory sales, both standalone and as add-ons to big-ticket items, to customers who fit certain profiles. To craft an effective accessories sales strategy, retailers must identify profitable and practical accessories that fit their business models and then pinpoint the niche customer and/or problem the product overcomes. Coax Line Power-protection accessories can help protect the customer’s investment in a flat-panel television from surges, spikes, lightning strikes and electromagnetic or radio frequency interference that come through the cable TV coax line. HDTV Accessories Whether for space-saving purposes, interior design considerations or ergonomics, many consumers are mounting flat-panel displays on walls. Seating Manufacturers have developed furniture specifically for gamers with stereo speakers in the headrest, alternative A/V connections and even vibration motors that enhance game action.

Don't Ditch the Niche: Accessories Boost Profits

To craft an effective accessories sales strategy, retailers must identify profitable and practical accessories that fit their business models and then identify the niche customer and/or problem the product overcomes.

Industry Must Lead With New Technologies

Over the years, there have been many innovations in power management products and solutions. Today—thanks to a taxed and unstable electrical grid and greater end-user awareness of the overall benefits of power management products—consumer demand for those solutions is at an all-time high.

Using “Green” to Earn “Green”

The term “green” has become so much a part of our lexicon that I suspect some companies will start marketing their products and services as “blue” to try and stay ahead of the curve. All kidding aside, the “green” concept is on most everyone’s minds these days. As a power management product manufacturer, we don’t claim to produce “green” products. We do know, however, that consumers will spend good money with A/V professionals and manufacturers who approach the topic honestly and correctly. Clearly, much of the “green” marketing out there right now is just that—marketing or “greenwashing.” Consumer electronics manufacturers are far from exempt

Get Out of the Ground Loop

Imagine you just bought the nicest house on one of the trendiest blocks in the big city. The décor and craftsmanship are spectacular, the views are extraordinary, and the neighborhood is brimming with excellent restaurants and shops. You feel like the luckiest person in the world until you move in, and it turns out there are delivery trucks at all hours, drunken revelers emptying into the streets at 2 a.m., and schoolchildren pelting your windows with stones. Also, there seems to be a new ant infestation. It would be such a great place, if not for the constant noise, right? In the finest home