Harvey Wrightpresidentmobile Enhancement Retailers Association (mera)

Harvey Wrightpresidentmobile Enhancement Retailers Association (mera)
MERA’s Industry Forecast

As a result of its board of trustees’ 2005 strategic planning session, the Mobile Enhancement Retailers Association (MERA) established a new focus, outlining new goals to drive the association as it aims to elevate the success of specialty retailers in the mobile enhancement industry. One of the stated goals was that “MERA will be the first place retailers turn for industry insight and guidance.” To this end, MERA’s primary objective is to “increase our ability to collect, categorize and analyze data on emerging industry issues.” With input from select industry professionals who comprise MERA’s newly formed Forecast Advisory Committee, MERA has compiled its first