Janvier Mcclendon

Janvier Mcclendon
Gift Cards: Presents for the Retailer and Recipient

The trickiest part of shopping for friends and loved ones during the holiday season is determining what to give them. Many consumers are opting to skip this holiday headache by purchasing gift cards for people on their shopping list, a trend that’s been popular over the past several years. Gift cards are often a source of convenience and practicality for both the holiday shopper and the gift recipient. But there are also advantages for the merchants selling and accepting gift cards this holiday season, apart from the obvious immediate sales revenue.