Jennifer Boone Bemisderfer

Jennifer Boone Bemisderfer
Change is Constant for Accessories

If there is one lesson the CE industry can learn from the accessories market, it’s how to anticipate and adapt. When your bottom line depends on delivering the right accessories to accompany the hot new products in a rapidly changing marketplace, those lessons are quickly learned. Most recently the accessories industry responded to the iPhone’s introduction with a fervor that only the most highly anticipated devices can inspire. As Apple worked behind the scenes, accessories manufacturers turned their product teams into rapid-response units, preparing them to jump into action and churn out customized accessories on launch day. Primed for continuous innovation by an