Joe Bates

Joe Bates
What Everyone Needs to Know

Whether intentional or not, most CE products are designed for men, marketed toward men and sold by men. However, according to the latest survey by the Consumer Electronics Association (CEA), women spend nearly half of all CE retail dollars. In fact, of the roughly $200 billion that will be spent at retail on CE products by consumers in 2007, $90 billion, or 45 percent, will be shelled out by women at the checkout counter (either in person or online). Dollars spent is not the only measure of women’s influence in the CE industry; one must also consider their involvement in purchases. In fact, 61

Consumers Clear On HDTV, Confused on Content

Consumers have made tremendous investments in buying high-definition televisions. The Consumer Electronics Association estimates that by the end of 2007, 40 percent of US households will have a TV set capable of displaying high-definition images and 53 percent will have some type of digital television set. This translates into more than $92 billion in wholesale invested in digital televisions since 1999, with more on the way. With a large installed base of HD-ready households building, specialty retailers and custom installers will continue to have opportunities to sell new displays as part of their home theater installations. In addition, specialty retailers and custom installers will continue

Conquering the Squeeze

The consumer electronics industry is experiencing unprecedented growth. Total industry revenue from factory to dealer sales hit an all-time high of $145 billion in 2006, an increase of 13 percent over 2005. This is the largest year-over-year increase ever recorded by the Consumer Electronics Association. At the same time, the industry is experiencing an increase in consolidation of CE sales on the retailer front. For instance, CEA research shows that the top five CE retailers are gobbling up an ever larger piece of the CE pie. Today, the top retailers are able to exert more market influence in their supply relationships with manufacturers. The