Karen Jones

Karen Jones
Driven By Change

The conversion of the digital revolution with the 12-volt market has not always been pretty or profitable. Add rising gas prices and the decline in new cars sales to the mix and you have some custom installers wondering if the glory days will ever return. Maybe not, but there are plenty opportunities for those prepared to embrace new digital technologies, maximize their sales, promote their stores and expertise, forge new partnerships and adapt to changing consumer expectations. The numbers point to the opportunities: almost 40 percent of all drivers want to buy and install an in-vehicle CE product over the next year, according to