Leo Dardashti

Leo Dardashti

Leo Dardashti is the president and CEO of Atlantic, Inc.

The Value of Patents and Trademarks

In the age of endless innovation, one tech professional explains the importance of using patents and trademarks to protect your tech.

Better Home Entertainment Sound

Consumers are buying home entertainment systems each year. With uncertain economic conditions, watching movies, playing video games and listening to music at home offers a less expensive entertainment alternative for many consumers. Building a great home entertainment experience requireshigh-quality audio components.
 
The MP3 generation grew up listening to music through earbuds, many of which have poor frequency response. It’s no wonder, then, that many of these consumers have low expectations for home entertainment sound quality. Those of us who grew up with large headphones, high-quality speakers and LPs played on turntables outfitted with diamond needles know how good sound can really be.

How to Profit From a New Demographic

A huge potential for mega growth is here today and it's sustainable. Generation Y is expected to surpass Baby Boomers in retail spending by 2015. This group consists of 113 million consumers who will spend an estimated $629 billion this year. They include singles, young professionals, young married couples and young families 21 to 44 years old.

 By 2015 Gen Y will have more spending power than any other generation before it and will make up half the American workforce. Not only do they influence up to 50 percent of the $6.5 trillion in U.S. consumer spending, their opinions drive their parent's and other family member purchases. To profit from this knowledge, you must understand what drives their purchasing decisions.