Margaret Rea

Margaret Rea

Margaret Rea is head of marketing at commercetools, a next-generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age. Visit www.commercetools.com for more information.

Five Reasons Retailers Should Consider Headless Commerce

Headless commerce represents more than a shift in what a commerce architecture looks like. It reflects a change in how consumers buy, a dramatic expansion of shopping touchpoints and the need for retailers to embed their brand experience into every channel or device.