Michael O’neal | Ceo Team Products

Michael O’neal | Ceo Team Products
Clarifying Customers

While at breakfast in Hong Kong, I overheard three buyers from a major retailer arguing over what type of customer shops their stores. The conversation started with the statement that their typical customer is a 50-year-old woman. The woman, they continued doesn’t shop for herself, but instead buys the inexpensive stuff for her kids because she would rather spend more on brand-name products for herself. Then one of the buyers argued that she’s wasting her money because everyone knows that branded product is made in the same factories as non-branded. Therefore the customer shouldn’t care less and should just shop for the best price. I