Michael Petricone | Senior Vice President Government Affairs Cea

Michael Petricone | Senior Vice President Government Affairs Cea
Protecting Our Industry’s Future

The mission of the Consumer Electronics Association (CEA) is to support the consumer electronics industry. Year after year, the International CES hosts the world’s greatest festival of technology and ingenuity. In 2007, CE sales are projected to top $155 billion in the United States—a 7 percent growth over 2006. The consumer electronics industry is driving our economy, providing good jobs to two million Americans, and ensuring that America continues to lead the world in innovation. But as is often the case, the success and growth of one industry, particularly an innovative sector fostering change, is perceived as a threat by other industries wedded to entrenched

Information Ammo

Legislation signed by the President this year setting the final cutoff of analog broadcasts marks the final stage of the DTV transition. Although this mandate will have the largest affect on manufacturers and broadcasters, it is the retailers who will do most of the work explaining it to consumers. In addition to knowing how to sell the features and benefits of new digital sets and set-top boxes, you will also likely be faced with tougher questions, like “will my old equipment stop working?” Seize this opportunity to walk them through what to expect with the transition and explain all their options for