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Backing Up 500 Billion Digital Files in 2008: Hot Opportunity for Photo Retailers. With the growing proliferation of higher megapixel digital cameras and the resulting larger file sizes, compounded with the number of digital photos and video that consumers create each day, storage is one hot sales opportunity for retailers. Americans are still not backing up their digital photos, music, documents or other types of files. Results of a recent CEA report, Amassing Digital Fortunes: A Digital Storage Study, show that nearly one in three consumers don’t see the need to back up their files, while nearly a quarter (22 percent) say