Patty Jensen

Patty Jensen

Patty Jensen is Vice President of Account Services at JDA, Inc., a graphic design firm that specializes in supporting companies’ branding and retail efforts with a Unified Marketing approach.

Regional Retailers Can Compete with Retail Goliaths

Despite their apparent dominance over the consumer electronics and wider retail communities, there are ways for regional retailers and independent chains to compete with the likes of an Amazon or Best Buy. Here's how.