Mike and Janet have just purchased some early holiday gifts: a laptop for Mike’s parents, smartphones for Janet’s parents, a gaming system and headphones for their kids, and a 50-inch screen for the family. The astute retailer also secured critical add-on sales in the form of accessories, guaranteeing pleasance for the recipients.
Albert Einstein defined insanity as “doing the same thing over and over again and expecting different results.” As the consumer electronics industry enters its most important quarter of 2011, take a minute to ask yourself, “How have I been adapting my business to differentiate myself from my competitors, or am I still doing the same things I’ve always done?”
In today’s economy, what may have worked in the past is no longer good enough. If you want to keep your business healthy and viable, you need to explore new avenues for growth.
Not sure where to start? Let’s take a look at five suggestions for helping position your company for long term growth and sustainability.