Rick Gavino

Rick Gavino
What Every Retailer Needs to Know About Service Contracts

As the holidays approach, stores will fill with customers snapping up appliances, consumer electronics and other products for gifts and personal use.  Savvy retailers promote extended service contracts as a way to assure ongoing product performance, promote customer loyalty, provide peace of mind to consumers, and boost store profits.  While most understand the benefits of service contracts, there are some key points to keep in mind when implementing a new program or changing administrators or underwriters