Tara Hutton

Tara Hutton
Women Want Technology

A female hand swipes across the surface of a tablet to locate the desired app, taps quickly on the desired icon and begins to watch a video. This sentence can be used to describe myself, my 66-year-old mother and my two-year-old daughter. Three generations of females – all experiencing the benefits technology offers. Technology plays a key role in American women’s lives and will continue to do so.

In the 21st Century, adult women play numerous roles in society; serving as workers, moms, wives, girlfriends and chief household officers (CHOs), to name a few. We share similar roles to men, and in some cases have more roles to play – and juggle. Technology can and does play a key part in helping women achieve success across their numerous roles.

Helping Your Customers Optimize Video Chat

This past Easter, while gathered with family for brunch, I had a great conversation with my brother and he wasn’t even there. He was in Indianapolis, Indiana and I was in Springfield, Va. Our face-to-face conversation was made possible by an iPad running FaceTime. While a telephone conversation would have been fine, it was more meaningful to see him on the screen smiling and reacting to what I was saying.

The State of Tablets, Through the Holidays and Beyond

Without a doubt, tablets have changed the computing landscape. They’ve been around for about 10 years—with Microsoft first introducing the concept in 2001—but it really wasn’t until 2010 when Apple introduced the iPad that tablets started to gain traction in the marketplace. Since then, manufacturers have introduced a number of models.

Consumers’ Computing Portfolio
As the tablet market expands, the CE industry is looking to understand the implications on the three other computing platforms—desktops, laptops and netbooks. Are consumers choosing tablets over these more traditional computing platforms or simply expanding their computing repertoire? Let’s first take a look at current adoption rates across computing platforms.

According to a recent report, CEA’s Consumer Outlook on Tablets, about three in every four online U.S. adults owns a desktop or laptop computer. Netbook and tablet ownership among online U.S. adults lags behind at 15 percent and 14 percent, respectively.

Kids, Netbooks and Interactive TV Make a Good Retail Fit

Today's children are exposed to a wide array of technologies that help them learn, communicate and have fun. The trick in retail is to focus on the product categories that will drive the most sales, profits and incremental business.  Two of those categories are netbooks and interactive TV. 

Gray Pays

Consumer electronics are not just for young people; they have broad consumer appeal. While many companies involved in the consumer technology industries focus on the coveted 18- to 34-year-old age group, they shouldn't dismiss the overlooked segment of older Americans. 

What Everyone Needs to Know

Whether intentional or not, most CE products are designed for men, marketed toward men and sold by men. However, according to the latest survey by the Consumer Electronics Association (CEA), women spend nearly half of all CE retail dollars. In fact, of the roughly $200 billion that will be spent at retail on CE products by consumers in 2007, $90 billion, or 45 percent, will be shelled out by women at the checkout counter (either in person or online). Dollars spent is not the only measure of women’s influence in the CE industry; one must also consider their involvement in purchases. In fact, 61