Theresa O’Neil

Theresa O’Neil

Theresa O’Neil is the Senior Vice President of Marketing at PowerReviews.T

Everything You Need to Know About the Centennial Shopper

For brands and retailers, there’s no better time to go after the next generation of consumers. Centennials, otherwise known as “Gen-Z,” are on track to make up 40 percent of the population by the year 2020, and they already spend more than $40 million annually. But to truly appeal to this generation of consumers, brands…