Tom Caporaso

Tom Caporaso

Tom Caporaso is the CEO of premium loyalty solutions pioneer Clarus Commerce, with over 24 years of experience in the retail, e-business and customer loyalty industries. Appointed Clarus’ Chief Executive Officer in 2011, Tom’s leadership has led to exceptional growth for the once 10-person start-up which now boasts over 90 employees.
Under Tom’s guidance, Clarus has cultivated partnerships with brands and retailers such as MasterCard, FedEx, Bluestem Brands and Good Housekeeping; creating and managing premium loyalty programs that reward both the brand and its customers.
Caporaso is a noted expert in the retail, customer loyalty and e-commerce industries who contributes regularly to Nasdaq and has been frequently featured in numerous other outlets.

Apple Courts Apps Developers to Expand Its Own Subscription Benefits

Apple boasts a large base of loyal customers, many of whom eagerly line up (or even camp out) at local Apple Stores in anticipation of the latest iPhone and iPad releases. In addition to making products that continually appeal to its legions of repeat shoppers, though, the trend-setting tech company recently took steps to help…