Get the Most Out of Your Accessory Shelf
February 1, 2006

Gordon Tetreault Director of sales and marketing, accessory products Maxell Corporation of America The margin of protection and profitability to be gained from stocking and selling accessories is an often-told tale. What is less frequently discussed is what retailers can do to energize accessories sales. Unlike destination products such as wide-screen televisions, DVD recorders or digital cameras, accessories are often impulse purchases tied to the products they clean, protect or make more flexible and enjoyable. Here are some strategies that we've found accelerate accessories sales: Empower salespeople with information. Make sure that your sales associates know that the sale of an iPod player can generate the sale of four

Growing the Accessories Market
December 1, 2005

To grow the accessories market, education will be key Mike O'Neal Chair, CEA Accessories Division President and CEO, Philips Accessories and Computer Peripherals Accessories may not be the first thing on the minds of consumers when they walk into an electronics store, but these items, which range from two dollar batteries to sleek home theater display furniture, are a crucial element to the enjoyment of a consumer electronics purchase. They're the tools that keep laptops safe, cell phones juiced and iPods personalized. More and more, consumers realize that in order to get the most out of their electronics products, they need the right mix

Give 'em What They Want
October 1, 2005

Accessories Keep Consumers Happy, Reduce Product Returns By Fay Wood and Rip Hanks It's no secret to anyone that product returns hurt profitability for the entire supply chain and that building consumer loyalty is the key to ensuring success for everyone. As the consumer electronics industry evolves into a commodity business with decreasing profit margins, the accessories category has emerged as one of the behind-the-scenes heroes. Not only are profit margins better for the retailer, manufacturers benefit as well. With all this potential staring us in the face, why aren't retailers and manufacturers maximizing on it? In our opinion, it is a simple matter of understanding the

Accessories Enhance the Back-to-School Experience
September 1, 2005

Advancements in remote control technology offer consumers a universal accessory option By Scott Wellington Marketing Manager Universal Remote Control While Webster's defines accessories as "something nonessential but useful or decorative," the Consumer Electronics Association (CEA) consistently works to better understand and more clearly define accessories from a slightly different perspective. For consumers shopping for electronics products of all shapes and sizes, accessories are not just decorative. They are feature and performance-enhancing additions that all have one common denominator—they support consumer enjoyment and help a growing inventory of home entertainment equipment look, sound and perform at its very best. In recent years, the home theater market has exploded as both

Small Package, Big Results- Why adding on accessory sales is a
July 1, 2005

By Natalie Hope McDonald David Lorsch, president of DBL Distributing, took time out from the summer heat at his Phoenix, Ariz.-based headquarters to talk shop about best practices for adding-on accessories to a wide range of CE product sales, as well as the iPod effect and what merchandising opportunities to watch out for during this year's anticipated holiday shopping season. What accessories are "easy" sells for retailers right now? Any accessory that says "iPod" is, right now, off the chart. It's a little crazy right now. The iPod user is a very unique being. They've bought the iPod and the device has become a platform

Battery Recycling- Be green, See Green
July 1, 2005

By Jamie Marturano Technology with a shelf life is the best kind of technology to sell. Fortunately for retailers, rechargeable batteries have their limits. When the batteries can no longer hold a charge, the consumer heads right back to your store to buy more. And the old rechargeables, hopefully, are recycled, as is required by the Universal Waste Rule for Ni-Cd and lead batteries. And then there are cell phones. According to INFORM, there are approximately 200 millions cell phones in use in the United States, and 130 million phones will be retired each year. NOP World found over 40 percent of Americans

Accessories Roundtable- Putting Top Priority on Secondary Goods
June 1, 2005

Edited by David Dritsas Accessories are popular items of discussion among dealers these days. While they may not carry a high price tag, they have some of the best margins in retail. With so many new kinds of digital devices on the market, the accessories category is exploding. That means more opportunity for you, but it can be tricky. Fast turn around in design and product configuration can force a limited shelf life on these products. And their secondary nature, in the customer's mind, places an onus on the dealer to effectively promote and merchandise these products in order to make the sale. This

Off the Wall- Flat Panels and Furniture Go Hand-in-Hand
June 1, 2005

By Salvatore Carrabba On his 60th birthday, David Sarnoff, RCA's visionary CEO, asked his researchers to work on a few innovations that he would especially like to receive as gifts when his 65th rolled around. One item on his wish list was a TV that could be hung on a wall. That was way back in 1951, and the achievement took a few decades longer than the great television pioneer hoped it would. But now you see it. And now you don't. As CEA discovered last year in a comprehensive consumer survey, only 20 percent of flat-panel television purchasers mount their displays on walls or suspend

HDTV Antennas- I Just Sold a High-Def Flat Panel, Now What Do I
April 1, 2005

A potential customer walks into your store and says they want one of those new HDTVs that they were so impressed with at their friend's house, now what do I do? Oftentimes they don't know what they're really getting into, they only know that they want their HD, and they want it now. As a retailer, you're always focusing on maintaining high levels of customer satisfaction to keep your customers coming back. As their trusted expert you owe it to them to send them home with the right product and the right accessories so that they can enjoy their new purchase to its fullest.

Microsoft Replacing Xbox Power Cords Worldwide
February 16, 2005

As a precautionary measure, Microsoft will voluntarily replace the power cords on 14.1 million Xbox consoles worldwide. The replacement power cords are designed to protect consumers and their Xbox consoles from rare electrical component failures that can pose a fire hazard. Fewer than one in 10,000 consoles have experienced these component failures, and, in almost all instances, any damage caused by these failures was contained within the console itself or limited to the tip of the power cord at the back of the console. However, in 30 consoles worldwide, these failures are reported to have caused minor injury or minor property damage. In seven instances,